At the last Alimentaria Fair, in Barcelona April 5-7, we launched the redisign of the packaging for our Artisan breadsticks which come in a total of six varieties: sunflower seeds, cheese, chocolate, cereals, peanut and now also, as a new flavour, pesto.
We have updated the design that had been the calling card of our Artisan family of products since 2015. The new image continues the spirit of the old one and keeps the corporate colours that identify each flavour and the window that allows the consumer to see the product inside the bag, along with the protective presentation tray.
The new packaging is also more sustainable with less plastic used for multipacks. Overall, we have achieved a fresher look and feel in line with our brand image and values.
The launch features the claim “New pack, same crack“. That message means this is a change of outer image, but our snacks are still faithful to the original recipe that we have been using for more than 53 years.