Skip to main content

cartel antiguo velarte historia

The seed – 1969

Thanks, Grandpa

It all began in a small local bakery, where after learning from his grandfather the secrets of making the best homemade donuts, Enrique Velarte founded Productos Velarte and our story officially began.

Growth – 1999

The perfect place to grow

It was a key year for the company, which began with the move to our new factory in Catarroja. This allowed us to increase our production capacity and introduce our eagerness to do things the right way and to continue growing.

fabrica antigua velarte
historia proceso fabrica

Consolidation – Starting in 2000

Reaching our dream

We started off the new millennium by updating our logo and carrying out a technological revolution that would allow us to transform all our processes. From here, we consolidated ourselves and began to see how changes, new launches and success occur.

2001
2001
2001

Velarte Technological Revolution

We jumped into the wave of technological developments , investing around 600,000 euros to renovate all systems and thus achieve unprecedented productive improvements in the company.

 

2003
2003
2003

Velartes change its appearance

We piloted a restyling of our brand image and packaging of all our products. Product quality has to be communicated from the pack that consumer will get.

 

2004
2004
2004

Keep growing

In 2004 Velarte facilities reach a surface area of 6000 m2 .

 

2005
2005
2005

Top quality standards

That year we get the Certificate ISO 9001/2000 , according with the launch of which later will become one of our most famous products: Artesanas Velarte

 

2006
2006
2006

Doubling efforts

The growing demand for Artesanas Velarte impulse us to launch a new and modern production line with which doubled over the production capacity of the company

 

2008
2008
2008

International Recognitions

In 2008 we get the IFS and BRC certificates, high standard international recognitions that guarantee our food security systems.

2009
2009
2009

We update the logo with our pet “Farineti”

We gave the logo a new look and personified it with the pet “Farineti. A sack of flour that represented the main material of our products

2009
2009

Crossing Borders

These years represent the consolidation of export at Europe in Velarte; Germany, Italy, Portugal or France among other countries outside Europe.

2011
2011
2011

Prize for Research and Technological Development in the Agrifood field

We received the prize for “Research and technological development in the agri-food field” granted by the Ministry of Agriculture, Fisheries and Food of the Valencian Community.

2014
2014
2014

Best baked snack product award

Our range of mini snacks: the Iberian flavor bo.kditos are awarded as the best baked snack product.

2015
2015
2015

Launch of SNACKIUM

The most premium range goes on the market for the most exquisite palates. A family of seven flavors made with gourmet ingredients: Quinoa, Chia and nuts, Ibiza salt and pepper, Pipas, Veggie and Algae.

2015
2015

Innovative SME Seal

The Ministry of Economy and Competitiveness grants us the innovative SME seal.

2017
2017
2017

Snackium, product of the year.

The Snackium range is named, product of the year. The only national competition in which consumers choose the most innovative products of the year in large consumption.

2019
2019
2019

Launch of Velarte NATUR family

Mini spelled sticks with seeds complying with the regulations established by the NAOS Strategy, and Bio, developing a 100% Organic product.

2020
2020
Logo Halal

We obtain the Halal certificate

We obtain the Halal certificate. Allow the Muslim community to consume our products.

2020
2020

Ecommerce launch.

Despite being a year of uncertainty, we embarked on the project of launching an online store with the aim of Strengthening and consolidating closeness with the consumer and facilitating the purchase of our products in strategic areas for the brand.

2020
2020

Accesit Training and Employment 2020

We are awarded the Accesit Training and Employment 2020 award in the SME contest of the year 2020.

2021
2021
the good taste english Velarte

We launched our brand repositioning.

Since 1969 baking and making oven snacks that taste good, crossing borders and reaching more than eight countries.