History

Our great story starts in a small neighbourhood bakery. A story of dreams, effort, and joy; all with a single goal: creating a product of the highest quality, with loving care, in an artisanal way. Since then, we have kept innovating, growing, and improving for our customers, always preserving the values that turned us into what we are.

Cool Timeline

2019

2011

2011

Prize for Research and Technological Development in the Agrifood field

We received the prize for “Research and technological development in the agri-food field” granted by the Ministry of Agriculture, Fisheries and Food of the Valencian Community.

2003

2003

Velartes change its appearance

We piloted a restyling of our brand image and packaging of all our products. Product quality has to be communicated from the pack that consumer will get.

 

2004

2004

Keep growing

In 2004 Velarte facilities reach a surface area of 6000 m2 .

 

2006

2006

Doubling efforts

The growing demand for Artesanas Velarte impulse us to launch a new and modern production line with which doubled over the production capacity of the company

 

2005

2005

Top quality standards

That year we get the Certificate ISO 9001/2000 , according with the launch of which later will become one of our most famous products: Artesanas Velarte

 

2008

2008

International Recognitions

In 2008 we get the IFS and BRC certificates, high standard international recognitions that guarantee our food security systems.

2009

2009

Crossing Borders

These years represent the consolidation of export at Europe in Velarte; Germany, Italy, Portugal or France among other countries outside Europe.

1969

1969

Velarte is established

Later getting the knowledge of his grandfather about how to make rosquilletas (handmade bread – sticks) in 1969 Enrique Velarte founded the company that hold his name. A full history of hard work and delights has just started.

 

1999

1999

We release the new factory

We transfer all our operations and production process to the new factory ( where we are still today) with a production capacity of up 7 Tons/day

 

2001

2001

Velarte Technological Revolution

We jumped into the wave of technological developments , investing around 600,000 euros to renovate all systems and thus achieve unprecedented productive improvements in the company.

 

2020

2019

2019

Launch of Velarte NATUR family

Mini spelled sticks with seeds complying with the regulations established by the NAOS Strategy, and Bio, developing a 100% Organic product.

2017

2017

Snackium, product of the year.

The Snackium range is named, product of the year. The only national competition in which consumers choose the most innovative products of the year in large consumption.

2016

2016

We consolidate our presence in the vending channel in Italy.

It is in this year when our product Pipas is consolidated in the Italian market through the vending channel and next to the icrunchys range with four different flavor varieties.

2015

2015

Launch of SNACKIUM

The most premium range goes on the market for the most exquisite palates. A family of seven flavors made with gourmet ingredients: Quinoa, Chia and nuts, Ibiza salt and pepper, Pipas, Veggie and Algae.

2015

2015

Innovative SME Seal

The Ministry of Economy and Competitiveness grants us the innovative SME seal.

2014

2014

Best baked snack product award

Our range of mini snacks: the Iberian flavor bo.kditos are awarded as the best baked snack product.

2009

2009

We update the logo with our pet “Farineti”

We gave the logo a new look and personified it with the pet “Farineti. A sack of flour that represented the main material of our products

2000

2000

We update the logo

The new millennium begins and we decided to start with a change in the brand logo. Giving presence to the raw material of the product.

Today

Since 1969, baking and betting on the quality of the ‘snacks’ to reach the vending machines of more than eight countries.